Lead the end-to-end development of product lines and collections—conducting trend research, pitching concepts, managing overseas production, and delivering compelling presentations that moved ideas into execution.

Direct cross-functional teams of designers, copywriters and manufacturing partners to develop standout products, compelling collections, planograms, and sales tools that supported strong sell-through and growth.

Streamline operations and improve efficiencies by implementing systems to track costs, samples, deadlines, and vendor details, ensuring accurate handoffs and clear communication across global sourcing and design partners.

Champion team development and collaboration, providing creative leadership, mentorship and strategic guidance to internal and external teams—leading licensing initiatives, product presentations, to support long-term growth and innovation.